Jamba Juice Selects Radiant Systems' Aloha eFrequency Loyalty Application
With Aloha eFrequency Jamba Juice extends its relationship with consumers through targeted loyalty programs
ATLANTA (Oct. 5, 2005) – Known for serving up freshly blended-to-order fruit smoothies, juices and good-for-you snacks, Jamba Juice has selected Radiant Systems, Inc.’s (NASDAQ:RADS) Aloha eFrequency application for its ability to create targeted loyalty programs and consistently track vital customer data. Jamba Juice has 500 company and franchised/licensed stores in 26 states nationwide.
Radiant’s Aloha eFrequency application provides Jamba Juice with Web-based tools to easily design and deploy new promotion programs based on repeat customer visits. These programs are simple to customize to fit a wide variety of Jamba Juice’s personalized marketing campaigns. Additionally, as a hosted application Aloha eFrequency gives consumers the flexibility to frequent any Jamba Juice location.
“At Jamba Juice, we are continually exploring opportunities that enable our consumers to live healthy, energetic lifestyles and extends our positive brand message for which we are known,” said TJ Williams, vice president, Marketing and Brand Development at Jamba Juice. “Aloha eFrequency will help us support this mission through tailored programs to reward our loyal consumers and build our customer base. Since eFrequency is fully integrated with the jambacard, a stored-value gift card, implementing our loyalty program will be seamless for our team members and customers.”
"Jamba Juice was founded on the principles of creating a healthy business that makes a meaningful difference in people’s lives," said Andy Heyman, president of the Radiant Hospitality Division. "Radiant shares this passion and as a company we’re proud to support these principles with our gift card and loyalty solutions. We believe the more value we can add to a restaurant operation, the easier we make operators’ lives.”
The success of Jamba Juice and consumer demand for healthy and delicious products is fueling expansion in other major markets outside of California, including Chicago, Denver, Seattle and key cities in Florida and Arizona.
Radiant’s Aloha eFrequency can also easily manage and control employee meal and house account programs, ensuring costs are accounted for accurately. Seamlessly integrated with the award-winning suite of Aloha point-of-sale applications, Aloha eFrequency can implement new customer promotions with minimal training to in-store staff and no intervention by store managers. Customers receive the immediate benefits of new programs, which can include real-time discounts at the point-of-sale, enhancing the impact of promotional campaigns.
Company Information
About Radiant Systems, Inc.
Founded in 1985, Radiant Systems, Inc. provides innovative store technology for the foodservice, petroleum and convenience retail, and entertainment industries. Radiant’s point-of-sale, self-service kiosk, and back-office technology enables operators to drive top-line growth and improve bottom-line performance. Headquartered in Atlanta, Radiant (www.radiantsystems.com) has deployed its solutions in more than 50,000 sites worldwide.
About Jamba Juice
Jamba Juice is the category-defining leader in freshly blended-to-order fruit smoothies, juices and good-for-you snacks. Founded in 1990 in California, today Jamba Juice has more than 500 company and franchised stores in 26 states nationwide with 7,500 employees. For the nearest location call: 1.866.4R.FRUIT or visit the Web site at www.jambajuice.com.
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